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CMS Tips & Tricks
SnapPathfinder joins Forces With Snap Email Marketing System
Posted by: Flavio Marquez, CTO and Co-Founder on 3/12/2009 8:47:47 PM

We're excited to announce another great new feature for our Snap CMS / OMS, further enhancing the capabilities and features of our marketing and content management system. Our SnapPathfinder, which allows you to follow the real-time behavior of visitors to your website, is now linked to SnapEmail to now provide you with detailed information and visitor behavior for your email campaigns.

On a previous blog post last year we talked about our new email marketing system with a new link tracking system.We have now taken this system one step further and turned it into a powerful lead generation tool, one that can give you deep insight into the behavior of people reading your content. By linking together SnapPathfinder to SnapEmail, you can receive an email notification when a user clicks on a link and then find out who that person is and where they navigated on your website.

Sales people will instantly see the benefits from having this new tool at their fingertips. By having this kind of inside knowledge about who is clicking your links and visiting your website you will be better equipped to engage your prospects more effectively. Automatic email notifications can alert you seconds after the visitor has clicked on to your website, allowing you to react instantaneously and without having to monitor the progress of your website or a campaign. This way you can identify and target new leads who have shown interest in your services or products rather than calling everyone on your list and wasting valuable time.

We hope you enjoy the new feature and most importantly, we hope that it will help you close more sales!

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