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Snaptech launches SnapPathfinder: Real-time Visitor Behavior Analysis Tool
Posted by: Flavio Marquez, CTO and Co-Founder on 1/16/2009 5:57:42 PM

We’re excited to announce another addition to the growing list of features for our content management system (CMS) and online marketing system (OMS) products. SnapPathfinder allows you to see who is on your site and know exactly what they are doing in real-time.

Here’s how it works: every time that a visitor arrives on your website the system collects their public information and searches through our extensive database of companies to tell you exactly who they are. You will be able to find out which country, state/province and city they are visiting from and what pages they looked at on your website. If the visitor arrived from a search that originated at one of the major search engines (such as Google, Bing, Yahoo, etc.) SnapPathfinder records the keywords they used to find your site. This gives you valuable insight into how your customers are looking for answers to their needs and can be used to further optimize your website and produce better targeted searches, PPC campaigns and online marketing.

Using SnapPathfinder you can also create a watch list so that the next time someone from a company you are interested in revisits your site the system will send you an email notification alerting you that they have returned.

With SnapPathfinder you will be better able to identify prospects, turn them into conversions and gain important new information that will help you target future prospects. If you would like to know more about any of Snaptech products contact us and we can arrange a demo for you.

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