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All new Snap Email Marketing System
Posted by: Flavio Marquez, CTO and Co-Founder on 11/28/2008 5:27:15 PM

Our Snap Email Marketing System has been completely redesigned from the ground up, to provide you with more reporting functionality, as well as improve ease of use. The two main areas that have been enhanced are Email Creation and the Email Reporting.

Email Creation:

In the previous system, users had to create a message and a template separately, and then merge both just before sending the email. In this new enhanced version, you simply create your email message using one of your existing templates, and then add your message content. This gives you more control and flexibility over the final message. Once you have completed your message, you can save and then send it.

When you create your email, you will notice a new field called From Name: This option lets you enter an actual name, which will show on the recipients email instead of just a plain email address. For example, Customer Service will be display instead of support@yourdomain.com

The next new feature is the Link Tracking. This allows you to create custom links to include within your message that will track how many people click on the links.

The last significant enhancement is our much-improved Text Editor, which provides more message formatting options, as well as the ability to personalize emails. On the new tool bar, you will notice a "Tag" drop down menu. Selecting any of these options will insert a special tag into your email, which will be replaced with the person's first name, last name, company name or email.

Email Reporting:

The email reporting suite gives you 4 separate reports:

  • Quick Report. This is the default report you see when you click on the report icon on the email message. This report includes Total Recipients, Total Emails Sent, Emails Opened, Unique Email Opens and Email Clicks.
  • Email Clicks: This report shows you the name of the people that have clicked on the message links, and also how many times they clicked on each link. The report is sorted by number of clicks so the people at the top of the list are the ones that have clicked on the most links within your email. You can view or edit the user's information as well.
  • Confirmed Read: This report gives you the list of all the users that have opened and read your email message. You can view or edit the user's information or download the complete list in CSV format.
  • Country Stats: This report gives you a breakdown of countries where the emails were opened.

 

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